There were two varieties of swag at James Jeans‘ launch of their eco-friendly capsule collection last night: Custom blues, bien sur, and plenty of organic Prairie vodka as well as loads of Coca-Cola, which looked extra lovely thanks to those new aluminum bottles. The event–hosted by Entourage’s Emmanuelle Chiriqui–encouraged attendees to partake in both. As Fabiola Beracasa spent plenty of time selecting her favorite wash, style and stitching technique, others like Tallulah Harlech jammed while checking out the other wares at the James Jeans lounge on Greenwich Street. Naturally, the brand made a donation to the Environmental Media Association in honor of Chiriqui. Around 9:00 p.m., VIP guests decamped to dinner and/or other events in Mercedes-Benz BLUETEC vehicles–carrying eco-friendly totes filled with freebies, bien sur!