November 2, 2009

Editor's Choice - Fashion Week Daily - 1:13 pm

Runway Rentals

renttherunwayDVFnew

In this economy, this is just the type of thinking we like to see. The new website, Rent the Runway, is set to launch next week, and we can’t wait to get our eager hands on the site’s rentable goodies. We give this site our hearty stamp of approval! Shoppers coveting a Proenza or DVF confection can now don the dress for a mere $50. Expliquez, s’il vous plait. The website allows you to select any dress for 4 or 8 days, so you are multiplying your wardrobe choices by an unthinkable amount. Each rental comes with a second size option so you don’t run the risk of an ill-fit. Once you’re done, pop the dress in the mail, and you’re finished; Rent the Runway deals with all the dry cleaning. You never have to feel guilty about loving and leaving these frocks.

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