May 28, 2009

Must Reads, What the World is Talking About - Fashion Week Daily - 11:06 am

How “Biba’s Postal Boutique” Took on Topshop

Interview’s Glenn O’Brien sits down with Biba icon Barbara Hulanicki to discuss her path from “Biba’s Postal Boutique” all the way up to her line for high street giant Topshop. Our favorite moment? Her big break: “We did quite a few pieces and we were selling something like 200 of each one and we weren’t really making any money. It was like a nightmare to pack and ship, and we had to do it ourselves, and we were about to give up. And then the fashion editor of The [Daily] Mirror called me and she said, “I want a dress.. I want it for 25 shillings.” So I went to see her and I said, “Okay, let’s go dress for 25 shillings,” thinking it wasn’t going to work. I’ll never forget going home and Fitz [Stephen Fitz-Simon, Hulanicki's husband] says, “What a fucking price to do a dress without knowing anything!” And then we sold 17,000 of them.”

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