Burberry may be over 150 years old, but it’s still young at heart; GQ and the British brand recently hosted a night at The Viper Room in L.A. to launch The Beat for Men fragrance, with a special performance by the Cold War Kids. Liv Tyler, May Anderson, Ali Larter, Robert Buckley, Mischa Barton, Rufus Sewell, Marley Shelton and Tyrese Gibson all stopped by to check out the festivities.